- Image via CrunchBase
If you’re a small business owner trying to get more leads without spending a lot of money, social networking is the way to go. You can get your name out there to target consumers and network to make more industry contacts while spending little to no money.
Facebook is now the way of the world. Almost everyone is on there for both business and entertainment. It is important to keep your business profile separate from your personal page. Place relevant information such on your business profile such as details about your services, hours of operation and sales. Don’t always be a hardcore selling machine. Post industry information such as relevant articles and news. Don’t forget to include other ways to contact you such as your business phone number and email.
Twitter allows you to share tid-bits of information. Interested individuals can follow you and see these tid-bits on their homepage. While some people who use Twitter for personal use keep their accounts locked, it is important to keep your business account public to attract a maximum amount of followers. If you’re just starting out, follow people who fit the mold of your target consumer and they may follow you back. Don’t always be posting the hard sell. Share industry information and local news as well.
Digg
Digg is a great way to promote yourself in a public relations type way. Write articles for your website, blog or another publication and then share them on Digg. When a reader likes your article they can “digg it” and it will increase your ranking, giving you more web exposure. Although Digg can be a little confusing at first compared to some of the other social networking sites, after a little trial and error you can be digging your way to web content bliss in no time.
